Business professionals are showing love to LinkedIn, and its membership is growing at faster-than-expected rates. LinkedIn is all about networking with friends, colleagues, organizations and job seeking. LinkedIn has a large following and it’s easier to reach your target audience with the right knowledge about what your audience needs. Once you get to understand this, you can take advantage and be able to get you message across with little effort.

Getting attention from LinkedIn audience means more business opportunities from a new job, the perfect new hire, a new business partnership, and more. Business-to-Business (B2B) companies love operating on LinkedIn because that’s where their target market is—but even if you’re not working in B2B, you should know how to promote your LinkedIn account and get attention from the right audience.

Continue reading this article to learn how to use your LinkedIn profile to your advantage.

 

1. Get to understand your target market

Before you start promoting on LinkedIn, you should know who your target market is.

While 40,000 connections sounds like a lot, it’s easy to fill up your slots if you aren’t selective about who you’re connecting with.

You don’t want just anyone on your connections list. You want people that are interested in what you’re doing or who might know people that would be interested in what you’re doing.

 

2. Engage and Join relevant groups

LinkedIn groups are a great place to get attention.

You’ll find groups for almost any business interest, so keep looking until you find the group that you’ll want to spend some time providing value. The best way to get attention in these groups is to interact with people and be helpful.

 

3. Visit and network with your target market

Look for people that are 2nd- and 3rd-level connections that are within your target market. These people should be active, engaged, and care about their LinkedIn profile—examples include Hayes Barnard and other professionals.

You never know: you may reach out to connect, and the other person will be looking for or know someone who is looking for what you offer. Even if there isn’t a direct connection that creates a business transaction, you’ll increase your network when you connect with someone in your target market.

 

4. Create thought leadership content

LinkedIn has its own publishing platform where you can post articles.

You can put your whole article there, or you can put a teaser article there and link to your full article on your blog.

 

5. Promote your content and profile on other platforms

Don’t only promote your content and profile on LinkedIn.

Let people on Facebook, Instagram, and other platforms know you’re active on LinkedIn.

That’s the fastest way to build a lot of connections on your LinkedIn account.

 

Promote your LinkedIn account like a pro

Now that you know more about how to promote your LinkedIn account, you can use it to grow your career, create new opportunities, and more.

As people start reaching out to you, you’ll begin to notice how important LinkedIn is to your overall marketing strategy.